YouTube: Noom x Giant Ant

Lead the art direction in our collaboration with Giant Ant in establishing Noom’s first-ever branded animation style in this highly successful Youtube spot. We worked to create a style that was unique and memorable to the Noom brand. By using a combination of 3D scenes + 2D characters we were able to form a gorgeous, highly stylized design that is eye-catching while still being expansive enough for us to continue to build on. A custom track was created to accompany the piece and we conducted preliminary A/B tests on our various social channels to support decisions for the final spot. But it didn’t stop there. We went on to create custom GIFs for both internal communications and organic/paid social channels.

Senior Art Director: Stacey Kim | Senior Copywriter: Josh Moorehead | Animation House: Giant Ant